![PVDFest Logo](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1224,h=176,fit=scale-down/mv0XW2jLxnip9MkW/pvdfest-logo-A3Q422QE5zhXXQao.png)
PVDfest is a four-day, multi-arts festival filled with live music, dance, food, and visual art installations that transform the heart of Providence.
I started working on this project in Fall 2015, when the Providence International Arts Festival(PIAF) was rebranded to PVDfest. In creating a new logo, I researched current international art festivals and noticed that most logos were very simple. I retained the purple from the original branding, however grew the brand guidelines in the following two years. This is also when the stand-alone PVDfest website was designed and created, www.pvdfest.com.
In 2016, I became lead designer for PVDfest 2017, which included controlling the branding and guidelines, and designing the parade inspired main poster, promotional materials and festival collateral.
![PVDFest Logo Exploration](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1016,h=1328,fit=scale-down/mv0XW2jLxnip9MkW/concept-pvdfest-mxB944BlGeFrvgjW.png)
Gathering feedback from all involved in the PVDfest process, the logo was reviewed and approved.
![PVDFest Logo on various backgrounds](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1224,h=176,fit=scale-down/mv0XW2jLxnip9MkW/pvdfest-logos-mxB944BxJ5FongKK.png)
![PVDFest Official Colors](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=600,h=560,fit=scale-down/mv0XW2jLxnip9MkW/pvdfest-colors-ALpGeepBv1s733aM.png)
![PVDFest Poster 2018](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=600,h=816,fit=scale-down/mv0XW2jLxnip9MkW/pvdfest-poster-2-dJo0ZZoekEFPrr7l.jpg)
![PVDFest Poster 2017](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=600,h=816,fit=scale-down/mv0XW2jLxnip9MkW/pvdfest-poster-AoP1WWP6ZWiOX4BD.png)
![PVDFest 2017 Brochure Front](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=600,h=432,fit=scale-down/mv0XW2jLxnip9MkW/pvdfest-trifold-YyvL99vXzViNr3W0.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1224,h=176,fit=scale-down/mv0XW2jLxnip9MkW/pvd-banner-dJo0ZZoeQ1Fk435v.png)
![PVDFest 2017 Brochure Map Back](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=600,h=432,fit=scale-down/mv0XW2jLxnip9MkW/pvdfest-map-mePaxxP1LVSXjMv9.png)